What Does L'CREST Stand For?

When we set out to name our business, we knew it needed to be meaningful—something that reflected the heart and soul of what we do. That’s how L'CREST was born. Each letter represents a member of our family, the inspiration and support behind this venture.

• L is for London, our smokey black Siberian cat.

• C is for Calum, our adventurous 7-year-old first grader with a budding talent for art. His creativity shines in everything he does, and we love watching him grow as an artist.

• R is for Renna, me—the mom, PR professional, and founder of L'CREST. This business was born out of my childhood nostalgia, inspired by my grandparents' magical Christmas traditions.

• E is for Eden, our brown tabby Siberian cat.

• S is for Stephen, my ever supportive husband, an engineer who brought his talents to our trees by designing the wire stands.

• T is for Teague, our thoughtful and inquisitive almost-5-year-old. He has a big heart, loves to snuggle, and constantly amazes us with his curiosity about the world.

  
  

London and Eden were our first "babies," adopted fresh out of college in 2011. They’ve been by our side through every life chapter, adding love and companionship to our family.

Calum and Teague bring so much joy to our lives. Calum’s budding artistic talent inspires us daily, and Teague’s kind and curious nature reminds us to slow down and appreciate life’s little moments.

Stephen and I have worked together to bring L'CREST to life. I channel my love for storytelling and nostalgia into each design, while Stephen’s engineering mind ensures the craftsmanship of our trees is top-notch.

L'CREST isn't just a name—it's a piece of us. It reflects the love, memories, and connections we hope to share with every family who brings one of our ornament trees into their home.